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e-book : The Art of Client Service: the classic guide.

SOLOMON Robert C. ; SCHAFER Ian (Préfacier)

WILEY

2016

288

CLIENT ; FIDELISATION ; GESTION DE LA RELATION CLIENT

https://onlinelibrary-wiley-com.bibliopam.univ-catholille.fr/book/10.1002/9781119228318

eISBN : 9781119228318

Sommaire : Foreword
Introduction
Chapter 1 What Makes Great Client Service?
Part One How to Be Great with Clients
Part Two Winning New Business for Your Agency
Part Three Beginning a Client Relationship
Part Four How To...
Part Five Formulating the Brief That Drives Great Creative
Part Six Establishing Trust with Clients
Part Seven Building Long-Term Client Relationships
Part Eight How to Deal with Unhappy Clients
Part Nine Regaining Client Trust
Acknowledgments: remember to say "thank you"
Postscript
A bunch of books to make you better at what you do
About the author
Index

Langue : Anglais

Edition : 3ème

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque

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